Corporate Video Script Template
Building corporate videos
A corporate video script template is essential for planning a video that conveys information quickly and effectively. Unlike traditional screenplays, corporate video scripts follow a structured format designed to align visuals and narration seamlessly.
With StudioBinder’s AV script writing software, our corporate video script template provides a streamlined structure, allowing you to focus on writing rather than formatting. Let’s explore a corporate video script example as we walk through the steps.
How to make a corporate video script
Crafting AV scripts for a corporate video production requires careful planning and precision. We’ll use StudioBinder’s AV script software to illustrate each step in our guide, but you can follow this process with any tool, whether it’s software or simply pen and paper.
The key is to ensure that each element of your corporate video script is thoughtfully planned and clearly communicated.
Steps in this guide
Step 1
1. Determine your goal
Before you start writing, determine the target audience and purpose of your video project. Are you looking to educate, inform, or promote products or services? Your objective will shape the structure of your script for your video and the call to action at the end.
How to do this in StudioBinder
- Add segments, rows, and banners.
- Drag and drop rows or segments to finesse the structure.
Pro Tip — Keep your video focused on a single, clear message to maximize effectiveness and maintain the viewer’s attention span.
Step 2
2. Write out the audio
Your script for your video should include all visual and audio elements, such as sound effects, dialogue, voiceover, and background music. These components enhance engagement and make it easier for the audience to read the script fluently. All these elements will be written out in the left column.
How to do this in StudioBinder
- Use bold or italics to differentiate types of sounds.
- Add hyperlinks for reference examples.
Step 3
3. Plan visuals
Now for the video portion. In the video column, outline the visuals that align with the audio, including shot list elements like character actions and important details like camera angles, camera movements, and shot sizes.
How to do this in StudioBinder
- Write details including shot specs.
- Add images to function as a storyboard.
Step 4
4. Time your script
Accurate timing is crucial for a corporate video script. The most effective way to gauge this is by reading the script aloud and timing it. This helps you understand the script's length, ensures that your video will fit the required time frame, and maintains the viewer’s attention span.
How to do this in StudioBinder
- Use the timer to track your runtime.
- Check the total runtime tallied at the bottom of the script.
Step 5
5. Send out your script
Your corporate video script is all but finished. Now it’s time to get feedback. Email the script out to your team, and send it to clients to get their approval. A great video script is clear, engaging, and optimized for your target audience.
How to do this in StudioBinder
- Add collaborators for line-specific feedback.
- Use color codes for status updates.
Conclusion
Your finished corporate video script
Congrats, your script is complete! Now it’s time to start making your video. With a well-structured script, your video project will have a smoother video production process, ensuring a great video script that keeps viewers engaged.
For more, check out our complete collection of AV script templates.
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