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You probably have heard of the terms ethos, pathos, and logos before. You may even understand what each is. However, you may not know them as rhetorical appeals. What are rhetorical appeals and how is each one a cornerstone of rhetoric? In this article, we’ll take a look at the components of the rhetorical appeals, how they are effective, and which one Aristotle thought was the most important in creating persuasive arguments.
Continue reading What are Rhetorical Appeals — The Art of Persuasion Explained
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