Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts taking place every Spring in New York. But what are… Continue reading What Are Upfronts in TV — How Advertising Works in Television
Advertising EssentialsOpen menu Ethos, Pathos & Logos Explained What is Pathos What is Logos What is Telos What is Kairos What is Ethos How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How to Make a Movie Poster How to Make a Commercial How to Develop Your Brand What is a… Continue reading The Best Creative Digital Advertising Trends
Advertising EssentialsOpen menu Ethos, Pathos & Logos Explained What is Pathos What is Logos What is Telos What is Kairos What is Ethos How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How to Make a Movie Poster How to Make a Commercial How to Develop Your Brand What is a… Continue reading The Most Inspiring Ads That Every Agency Should See
Advertising EssentialsOpen menu Ethos, Pathos & Logos Explained What is Pathos What is Logos What is Telos What is Kairos What is Ethos How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How to Make a Movie Poster How to Make a Commercial How to Develop Your Brand What is a… Continue reading Learning from the Best Marketing and Advertising Campaigns
Advertising EssentialsOpen menu Ethos, Pathos & Logos Explained What is Pathos What is Logos What is Telos What is Kairos What is Ethos How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How to Make a Movie Poster How to Make a Commercial How to Develop Your Brand What is a… Continue reading What is an EPK — A Creator’s Guide to the Electronic Press Kit
Advertising EssentialsOpen menu Ethos, Pathos & Logos Explained What is Pathos What is Logos What is Telos What is Kairos What is Ethos How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How to Make a Movie Poster How to Make a Commercial How to Develop Your Brand What is a… Continue reading What is a Creative Director — Job Description & Duties Explained
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Repetition and rhythm can make mundane ideas have tremendous impact. A great example of this done in a very specific way is chaismus. While its use has been traced back to ancient texts, including the Bible and works of classical Greek and Latin authors, its formal identification and naming as a distinct rhetorical device occurred… Continue reading What is Chiasmus — Definition, Examples, and Uses
Is there any better feeling than winning an argument? Fortunately, Aristotle gave us the key to doing just that millennia ago. The Greek philosopher laid out three key components to persuading an audience that continue to be relevant today. So what is the rhetorical triangle? And how can you use it?Continue reading What is the… Continue reading What is the Rhetorical Triangle — Definition & Case Study
Advertising EssentialsOpen menu Ethos, Pathos & Logos Explained What is Pathos What is Logos What is Telos What is Kairos What is Ethos How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How to Make a Movie Poster How to Make a Commercial How to Develop Your Brand What is a… Continue reading How to Make a Movie Poster [Free Movie Poster Credits Template]
