What Are Upfronts in TV — How Advertising Works in Television

Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts taking place every Spring in New York. But what are upfronts in TV? Over the course of this article, we’re going to define the event, its importance to the TV Industry as a whole, and how it’s evolved over time. Let’s dive in.

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The Best Creative Digital Advertising Trends

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The Most Inspiring Ads That Every Agency Should See

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Learning from the Best Marketing and Advertising Campaigns

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What is an EPK — A Creator’s Guide to the Electronic Press Kit

@media (min-width: 300px){.thrv_symbol_136248 [data-css="tve-u-18a50495350"] .tve_w_menu{border-bottom: none;}.thrv_symbol_136248 [data-css="tve-u-18a50495350"]{overflow: scroll;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}.thrv_symbol_136248 .thrv_widget_menu #m-17688d19bdf li:not(.tcb-excluded-from-group-item){border-bottom: 1px solid rgba(0,0,0,0);text-align: center;--tve-font-weight: var(--g-bold-weight,bold);--tve-font-family: inherit;box-shadow: none;--tve-applied-box-shadow: none;--tve-text-transform: none;padding: 15px 50px !important;margin-left: 0px !important;margin-right: 0px !important;}.thrv_symbol_136248 .thrv_widget_menu #m-17688d19bdf li:not(.tcb-excluded-from-group-item) a{font-family: var(--tve-font-family,inherit);font-size: 14px !important;font-weight: var(--tve-font-weight,var(--g-bold-weight,bold) ) !important;text-transform: var(--tve-text-transform,none) !important;}.thrv_symbol_136248 .thrv_widget_menu #m-17688d19bdf li:not(.tcb-excluded-from-group-item) strong{font-weight: 500;}.thrv_symbol_136248 .tve-regular #m-17688d19bdf .tcb-mega-drop-inner:not(.tcb-excluded-from-group-item) li.lvl-1{max-width: calc(33.3333% - 40px);width: calc(33.3333% - 40px);margin-left: 40px;margin-top: 15px !important;}.thrv_symbol_136248 .tve-regular #m-17688d19bdf .tcb-mega-drop-inner:not(.tcb-excluded-from-group-item) ul{margin-left: -40px;margin-top: -15px !important;}.thrv_symbol_136248 .tve-regular #m-17688d19bdf .tcb-mega-drop-inner ul li a:not(.tcb-excluded-from-group-item){border: none;text-transform: uppercase;letter-spacing: 1px;font-family: var(--tve-font-family,inherit);--tve-font-weight: var(--g-bold-weight,bold);--tve-font-family: inherit;text-align: center;--tve-color: rgb(0,0,0);--tve-applied---tve-color: rgb(0,0,0);--tcb-applied-color: rgb(0,0,0);box-shadow: none;--tve-applied-box-shadow: none;font-weight: var(--tve-font-weight,var(--g-bold-weight,bold) ) !important;color: var(--tve-color,rgb(0,0,0)) !important;font-size: 13px !important;padding-top: 26px !important;padding-bottom: 26px !important;--tve-applied-color: var$(--tve-color,rgb(0,0,0)) !important;margin-top:… Keep reading

What is a Creative Director — Job Description & Duties Explained

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Rotten Tomatoes Ratings — How Does Rotten Tomatoes Work?

@media (min-width: 300px){.thrv_symbol_136248 [data-css="tve-u-18a50495350"] .tve_w_menu{border-bottom: none;}.thrv_symbol_136248 [data-css="tve-u-18a50495350"]{overflow: scroll;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}.thrv_symbol_136248 .thrv_widget_menu #m-17688d19bdf li:not(.tcb-excluded-from-group-item){border-bottom: 1px solid rgba(0,0,0,0);text-align: center;--tve-font-weight: var(--g-bold-weight,bold);--tve-font-family: inherit;box-shadow: none;--tve-applied-box-shadow: none;--tve-text-transform: none;padding: 15px 50px !important;margin-left: 0px !important;margin-right: 0px !important;}.thrv_symbol_136248 .thrv_widget_menu #m-17688d19bdf li:not(.tcb-excluded-from-group-item) a{font-family: var(--tve-font-family,inherit);font-size: 14px !important;font-weight: var(--tve-font-weight,var(--g-bold-weight,bold) ) !important;text-transform: var(--tve-text-transform,none) !important;}.thrv_symbol_136248 .thrv_widget_menu #m-17688d19bdf li:not(.tcb-excluded-from-group-item) strong{font-weight: 500;}.thrv_symbol_136248 .tve-regular #m-17688d19bdf .tcb-mega-drop-inner:not(.tcb-excluded-from-group-item) li.lvl-1{max-width: calc(33.3333% - 40px);width: calc(33.3333% - 40px);margin-left: 40px;margin-top: 15px !important;}.thrv_symbol_136248 .tve-regular #m-17688d19bdf .tcb-mega-drop-inner:not(.tcb-excluded-from-group-item) ul{margin-left: -40px;margin-top: -15px !important;}.thrv_symbol_136248 .tve-regular #m-17688d19bdf .tcb-mega-drop-inner ul li a:not(.tcb-excluded-from-group-item){border: none;text-transform: uppercase;letter-spacing: 1px;font-family: var(--tve-font-family,inherit);--tve-font-weight: var(--g-bold-weight,bold);--tve-font-family: inherit;text-align: center;--tve-color: rgb(0,0,0);--tve-applied---tve-color: rgb(0,0,0);--tcb-applied-color: rgb(0,0,0);box-shadow: none;--tve-applied-box-shadow: none;font-weight: var(--tve-font-weight,var(--g-bold-weight,bold) ) !important;color: var(--tve-color,rgb(0,0,0)) !important;font-size: 13px !important;padding-top: 26px !important;padding-bottom: 26px !important;--tve-applied-color: var$(--tve-color,rgb(0,0,0)) !important;margin-top:… Keep reading

What is Chiasmus — Definition, Examples, and Uses

Repetition and rhythm can make mundane ideas have tremendous impact. A great example of this done in a very specific way is chaismus. While its use has been traced back to ancient texts, including the Bible and works of classical Greek and Latin authors, its formal identification and naming as a distinct rhetorical device occurred much later. But what is chiasmus exactly? 

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How to Make a Movie Poster [Free Movie Poster Credits Template]

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The Best Movie Taglines — 75 Examples And Why They Work

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@media (min-width: 300px){.thrv_symbol_136248 [data-css="tve-u-18a50495350"] .tve_w_menu{border-bottom: none;}.thrv_symbol_136248 [data-css="tve-u-18a50495350"]{overflow: scroll;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}.thrv_symbol_136248 .thrv_widget_menu #m-17688d19bdf li:not(.tcb-excluded-from-group-item){border-bottom: 1px solid rgba(0,0,0,0);text-align: center;--tve-font-weight: var(--g-bold-weight,bold);--tve-font-family: inherit;box-shadow: none;--tve-applied-box-shadow: none;--tve-text-transform: none;padding: 15px 50px !important;margin-left: 0px !important;margin-right: 0px !important;}.thrv_symbol_136248 .thrv_widget_menu #m-17688d19bdf li:not(.tcb-excluded-from-group-item) a{font-family: var(--tve-font-family,inherit);font-size: 14px !important;font-weight: var(--tve-font-weight,var(--g-bold-weight,bold) ) !important;text-transform: var(--tve-text-transform,none) !important;}.thrv_symbol_136248 .thrv_widget_menu #m-17688d19bdf li:not(.tcb-excluded-from-group-item) strong{font-weight: 500;}.thrv_symbol_136248 .tve-regular #m-17688d19bdf .tcb-mega-drop-inner:not(.tcb-excluded-from-group-item) li.lvl-1{max-width: calc(33.3333% - 40px);width: calc(33.3333% - 40px);margin-left: 40px;margin-top: 15px !important;}.thrv_symbol_136248 .tve-regular #m-17688d19bdf .tcb-mega-drop-inner:not(.tcb-excluded-from-group-item) ul{margin-left: -40px;margin-top: -15px !important;}.thrv_symbol_136248 .tve-regular #m-17688d19bdf .tcb-mega-drop-inner ul li a:not(.tcb-excluded-from-group-item){border: none;text-transform: uppercase;letter-spacing: 1px;font-family: var(--tve-font-family,inherit);--tve-font-weight: var(--g-bold-weight,bold);--tve-font-family: inherit;text-align: center;--tve-color: rgb(0,0,0);--tve-applied---tve-color: rgb(0,0,0);--tcb-applied-color: rgb(0,0,0);box-shadow: none;--tve-applied-box-shadow: none;font-weight: var(--tve-font-weight,var(--g-bold-weight,bold) ) !important;color: var(--tve-color,rgb(0,0,0)) !important;font-size: 13px !important;padding-top: 26px !important;padding-bottom: 26px !important;--tve-applied-color: var$(--tve-color,rgb(0,0,0)) !important;margin-top:… Keep reading