Ethos, Pathos & Logos — Definition and Examples of Persuasive Advertising Techniques

Advertising EssentialsOpen menu Ethos, Pathos & Logos Explained What is Pathos What is Logos What is Telos What is Kairos What is Ethos How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How to Make a Movie Poster How to Make a Commercial How to Develop Your Brand What is a… Continue reading Ethos, Pathos & Logos — Definition and Examples of Persuasive Advertising Techniques

Ultimate AV Script Template to Write Better Ads

Writing an Audio/Visual (AV) script template can be a nerve-racking undertaking. Your message may be simple, but getting it down to one-minute timing can be an intimidating thing. But as with any creative endeavor, you just need to lock down your structure. This is what a trusty AV script template (or audio visual script template)… Continue reading Ultimate AV Script Template to Write Better Ads

TV Commercial Production Prep — From Script to Schedule

If you’ve seen one commercial, you’ve seen ’em all, right? Not exactly. Each commercial is a unique production and requires everything a short film does. Scripts, shot lists, script breakdowns, shooting schedules, and more. In this post, we break down the TV commercial production process and everything you need to do before the cameras roll.Continue… Continue reading TV Commercial Production Prep — From Script to Schedule

How to Break Down a Script (with FREE Script Breakdown Sheet)

Y ou’ve got the green light. Your shoot is coming up. Your next task? Create a script breakdown. The script breakdown sheets are used to determine the shooting requirements of every scene and also inform the budget. But do you know how to break down a script like a seasoned pro? In this post, we’ll review… Continue reading How to Break Down a Script (with FREE Script Breakdown Sheet)

How to Create Script Sides for Film & TV [with Examples]

You, a production professional, know how to make script sides.The 2nd AD tells you, “Make script sides and distro when they’re done.” What are sides? How do you make them? What does distro mean? In this article, we’ll cover how to make script sides like a master. By the end, you’ll be ready to take… Continue reading How to Create Script Sides for Film & TV [with Examples]

Tutorials – Shoot – A Producer’s Guide to Call Sheets

Get started Write Breakdown Visualize Plan Shoot Support Desk  ➚ Youtube  ➚ Contact  ➚ Tutorials  →  Shoot  →  A Producer’s Guide to Call SheetsA Producer’s Guide to Call SheetsIn this course, a working producer will walk you through his process of creating and using a professional StudioBinder’s call sheet feature. Lesson 1 — How to Make… Continue reading Tutorials – Shoot – A Producer’s Guide to Call Sheets

How to Get a Film Permit — A Step-by-Step Breakdown

Creating a film is an exciting endeavor, but along the way it’s inevitable to hit logistical aspects that can discourage your ambitions. Film permits, for any filmmaker, can inevitably be one of these obstacles. Can I shoot here? What do I need to do to shoot here? Will I get in trouble? These are all fair… Continue reading How to Get a Film Permit — A Step-by-Step Breakdown

How To Write a Compelling Character Arc

Writing a great character arc is a challenge. Great characters and their arcs are what drive a plot, make a story relatable, and memorable.  In this post, we’re going to teach you how to write a great character arc. We’ll also discuss some excellent character arc examples along the way. Continue reading How To Write a Compelling… Continue reading How To Write a Compelling Character Arc

What is Film Distribution — The Ultimate Guide for Filmmakers

Stages of Film ProductionOpen menu Film Financing Film Production Pre-Production Post-Production Film Distribution Film Marketing Free Production Calendar Software → Distribution is an integral part of the film industry; without it, a film doesn’t get seen. Yet for many filmmakers starting out their careers, the distribution process is murky and intimidating. This is compounded by… Continue reading What is Film Distribution — The Ultimate Guide for Filmmakers

Stages of Film Production — Overview of the Entire Process

Stages of Film ProductionOpen menu Film Financing Film Production Pre-Production Post-Production Film Distribution Film Marketing Free Production Calendar Software → There’s no one way to make a movie. In fact, there’s an infinite number of ways to make one. But in Hollywood, the general contours of a film’s creation hit similar story beats (to borrow… Continue reading Stages of Film Production — Overview of the Entire Process

What is an Apple Box in Film — Film Set Essentials

Cinematography Terms Screenwriting Terms Film Terms In the world of film production, every piece of equipment, big or small, plays a crucial role. One such unsung hero is the humble apple box. This article will delve into what an apple box is, its origins, and its myriad uses on a film set.Continue reading What is… Continue reading What is an Apple Box in Film — Film Set Essentials