Marketing

Ethos, Pathos & Logos — Definition and Examples of Persuasive Advertising Techniques

Advertising EssentialsOpen menu Ethos, Pathos & Logos Explained What is Pathos What is Logos What is Telos What is Kairos What is Ethos How to AdvertiseOpen menu How to Pitch a TV Show Like a Pro How to Make a Movie Poster How to Make a Commercial How to Develop Your Brand What is a… Continue reading Ethos, Pathos & Logos — Definition and Examples of Persuasive Advertising Techniques

StudioBinder

Ultimate AV Script Template to Write Better Ads

Writing an Audio/Visual (AV) script template can be a nerve-racking undertaking. Your message may be simple, but getting it down to one-minute timing can be an intimidating thing. But as with any creative endeavor, you just need to lock down your structure. This is what a trusty AV script template (or audio visual script template)… Continue reading Ultimate AV Script Template to Write Better Ads

StudioBinder

What is Film Distribution — The Ultimate Guide for Filmmakers

Stages of Film ProductionOpen menu Film Financing Film Production Pre-Production Post-Production Film Distribution Film Marketing Free Production Calendar Software → Distribution is an integral part of the film industry; without it, a film doesn’t get seen. Yet for many filmmakers starting out their careers, the distribution process is murky and intimidating. This is compounded by… Continue reading What is Film Distribution — The Ultimate Guide for Filmmakers

Rex Provost

What is Film Marketing — How to Sell Movies to an Audience

Stages of Film ProductionOpen menu Film Financing Film Production Pre-Production Post-Production Film Distribution Film Marketing Free Production Calendar Software → Making a movie is an extraordinary accomplishment that requires skill, perseverance, and a little bit of luck. But just because you’ve made a movie doesn’t mean anyone is going to see it. That’s where marketing… Continue reading What is Film Marketing — How to Sell Movies to an Audience

Rex Provost

What is Product Placement in Movies and TV — With Examples

Cinematography Terms Screenwriting Terms Film Terms Ever noticed how your favorite character in a TV show always seems to be sipping from a certain brand of coffee or how the hero in a blockbuster movie never fails to drive the same flashy car? It’s not by chance.  This is the subtle art of product placement, a… Continue reading What is Product Placement in Movies and TV — With Examples

Kyle DeGuzman

What is a Film Still and What are They Used For?

Cinematography Terms Screenwriting Terms Film Terms A still is not merely a static image; it captures a single frame of a movie, encapsulating a world of emotions and stories within its boundaries. These seemingly simple snapshots hold immense power within the realm of cinema. In this article, we explore the captivating complexities of film stills — their… Continue reading What is a Film Still and What are They Used For?

Kyle DeGuzman

What Are Upfronts in TV — How Advertising Works in Television

Ever wondered why certain “hot new TV shows” get a full-on media blitz while others… barely get a bus ad? It’s more than just the luck of the draw, but rather a TV business strategy that starts at an annual event called the TV Upfronts taking place every Spring in New York. But what are… Continue reading What Are Upfronts in TV — How Advertising Works in Television

Julia Mayfield

How to Make a Brand Mood Board — Examples and Techniques

Mood Board Essentials & TemplatesOpen menu Mood Board Templates Top Mood Board Apps What is a Mood Board How to Make a Mood Board Mood Board Layout Mood Board Examples How To Mood BoardOpen menu Aesthetic Mood Board Writer Mood Board Photography Mood Board Graphic Design Mood Board Wedding Mood Board Film Mood Board Create… Continue reading How to Make a Brand Mood Board — Examples and Techniques

Kyle DeGuzman

What is a Cult Classic — The Allure of Fringe Films

Cinematography Terms Screenwriting Terms Film Terms In cinema, there exists a niche that often goes unnoticed by the mainstream yet holds a magnetic allure for those who discover it: the realm of cult classics. These films may not have garnered immediate acclaim or box office success, but over time, they’ve managed to carve out their… Continue reading What is a Cult Classic — The Allure of Fringe Films

Kyle DeGuzman