Inserts are used to highlight specific elements of scenes. But how do you write an insert? Don’t worry, we’re going to show you how to write an insert in a screenplay. We’re also going to show you when it’s appropriate. By the end, you’ll know how, when, and why you should write inserts in screenplays.

The Insert Shot Explained

First, what is an insert?

Before we break down how to write an insert in a screenplay, we have to first answer the question “what is an insert?” An insert is a “zoom in” on a specific point of emphasis in a scene. The term “insert” is usually invoked in reference to an “insert shot;” for example: let’s suppose a scene has a group of people looking for a key. This scene could utilize an “insert shot” of the key to highlight it as a point of emphasis for the audience. 

In our video on insert shots, we examine iconic examples from the oeuvre of the Coen Brothers. Check it out, and pay attention to their composition and timing.

How to Write an Insert in a Screenplay  •  How to Build Clever Inserts like The Coen Brothers

It’s important to properly compose and time insert shots. The best rule of thumb is to use insert shots sparingly, because if you overuse them, you diminish their impact.

Guide to Writing Inserts

How to write an insert in a screenplay

Now that we’ve established what an insert is, let’s break down how to write an insert in a screenplay. We imported the Die Hard script into StudioBinder’s screenwriting software to take a closer look at a scene with a classic insert. As you’re reading, imagine how the insert shot would translate to the scene in production.

How to Write an Insert in a Screenplay  •  Insert Example from Die Hard

Funny enough, the production team didn’t use the insert as it’s written in the screenplay. Instead, they incorporated the message as part of the costuming, writing the line “now I have a machine gun. HO-HO-HO.” on the victim’s sweater. You can see the movie version below:

How to Write an Insert in a Screenplay  •  Script to Screen Example from Die Hard

This example of a written insert not making its way to the screen is ironic. Usually, inserts are not written in spec scripts (or early versions of scripts); they are added well-into production to highlight important visual elements of scenes.

If you are writing a script on spec, don’t worry about using insert shots. If a director/AD recognizes an important element within a scene, they will mark an insert themselves. 

But if you’re determined to write an insert, just use the Die Hard screenplay as a reference. You can simply write INSERT (or Insert) alongside a visual description of the shot. If the insert is text, you can write the text in quotes below. 

Here’s another quick example from the Citizen Kane screenplay:

How to Write an Insert in a Screenplay  •  Insert Example from Citizen Kane

There isn’t a hard and fast rule for using inserts, but my suggestion is to use them sparingly, especially if you’re writing on spec. If you’re writing a script you plan to shoot yourself, add as many as your heart desires!

Up Next

What Does a Spec Script Look Like?

We talked a fair deal about spec scripts in our examination of inserts – but what does a spec script look like? If you’re curious to find out the answer, check out our next article where we analyze the history of spec scripts alongside an original example. By the end, you’ll know more about the form of screenwriting, and how to effectively make the most of your story.

Up Next: Spec Script Examples →
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